From the White House to City Hall, I’ve planned and executed paid media programs that move voters, scale efficiently, and win—even when the deck is stacked against us.
Strategy-first digital for a messier, modern electorate.
Rethink how
we show up.
Most digital campaigns are built to blend in — politely targeted, quietly placed, and optimized for platforms, not people. That’s no longer enough.
Voters don’t live in funnels. They live in group chats. In sidebars. In the rhythm of culture, not the logic of campaign calendars.
Effective media doesn’t just appear — it performs. It shows up with pressure. With presence. With purpose.
Right now, campaigns speak in straight lines: direct asks, narrow audiences, transactional goals.
Outreach must become concentric — not just aimed at voters, but built around them.
Adjacency, not audiences. Influence, not impressions.
Media has to move voters.
Helping campaigns win.
From voter insights to digital deployment, I work to bridge the gap between targeting and turnout.
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Deep Insights
Craft meticulous strategies based on complex voter segments. Owen combines in-depth analysis of electoral behavior with an understanding of the political landscape, ensuring that each campaign strategy is not only precisely aligned with campaign needs but also maximizes impact.
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Strategic Persuasion
Develop persuasive media plans that resonate within the political arena. Leveraging strategic selection of channels and timing, Owen ensures messages not only reach but purposefully influence voters, shaping perceptions and enhancing campaign efficacy.
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Creative Synthesis
Create compelling online experiences that engage and motivate voters. Blending creative design with digital functionality, Owen builds narratives that clearly convey messages, captivating the electorate and mobilizing grassroots support effectively.